The fitness business council
Practical support for people building better businesses in health, fitness, and movement.
It’s easy to get stuck in the day-to-day. To lose perspective. To make decisions in isolation. This is a space to step back, think clearly, and connect with others who are serious about doing things well — whatever stage you’re at, and whatever your setup looks like.
A free peer network for those who want to lead better, grow smarter, and stay out of the chaos. Because building something meaningful shouldn’t mean doing it alone.
How It Works
No fluff. No gurus. Just real-world insight and tools that actually work.
monthly roundtables
Join structured group calls on topics like pricing, staffing, retention, and tech. Learn from real customers and exchange practical ideas that actually move the needle.
guest expert sessions
Hear from studio owners, accountants, marketers, and legal pros who get this industry.
Peer support
Connect with other fitness business leaders who are figuring it out too. Swap ideas, avoid mistakes, and stay accountable.
Big businesses get strategy. Small businesses get chaos. We’re here to change that.
When I worked in corporate, we had councils, advisory boards, peer groups — space to think.
Big decisions didn’t happen in isolation. There were frameworks, sounding boards, and time to step back and reflect. But when I opened my own gym, that structure vanished. Like most small business owners, I was suddenly doing everything — coaching, hiring, marketing, cleaning the toilet — with no real support, no room to think, and no peers to check my blind spots.
That’s what the Fitness Business Owner Council is here to fix.
It’s a space for owners who want to build something serious — and don’t want to do it in chaos. A place to hear how others are solving the same problems, share what’s working, and make better decisions with more clarity.
Because this level of support shouldn’t be reserved for corporates and franchises. Independent businesses deserve it too.
join the council
We’re kicking off Friday 27th September at midday. You’ll receive details after signing up.